We are fully immersed in the “Do it Yourself Era.” The trend is fueled by nostalgia, this same nostalgia drives us back to fixie bikes, film cameras, and vinyls. My parents generation (the baby boomers) fled their roots to make a new life for themselves. They started businesses, created the current status quo for families (two kids, two cars, mid sized suburban home), and gave their children everything they didn’t have growing up. As a result the current generation of young people (20-30yr olds) and many others are trying to return to their roots and rediscover what makes things have emotional value. We can buy most things we want (made…